Embrace
Purple Drill Presents ‘Embrace’.
‘Embrace’ is a mixed media project that uses film, photography, dance and interview to explore the relationship between skin complexion, identity, womanhood and self-love. This short film aims to further the conversation about self-perception and acceptance, whilst challenging the mainstream idea of beauty in the media.
‘Embrace’ is an authentic and bold showcase of African talent and artistry. Seen from the clothing made by designers in Nigeria and Togo, to the dancers showcasing African beauty and African dance. This showcase of African artistry is also reflected from behind the camera with a crew of talented individuals that are all from African descent.
Credits
Directed by Jan Rufus
Produced by Maryval Bams
Project Managed by Lovette Ackom
Cinematography by David Angeline
Edited by Jan Rufus
Graded by David Angeline
Sound by Jan Rufus
Photography by Kadir Gold & Jesuloluwa Abiola
Makeup by Adeola Karaole
Styling by Lovette Ackom
Starring Ana Untico & Corinne Ndedi Bilitik
Choreography by Corinne Ndedi Bilitik
‘Embrace’ is a unique collaboration between Purple Drill and the online marketplace afrikrea.com.
Purple Drill is a video channel & media brand that is dedicated to showcasing the best talent in African dance through film and visual art. The video channel is managed by three female creatives who are passionate about educating and empowering individuals and communities through their films.
Afrikrea.com is the world leading online retailer in African fashion, art and handicraft. The founding team of Afrikrea.com are three young Africans who successfully built the online infrastructure for African culture commerce.
Featuring:
Photography
As ‘Embrace’ is a mixed media project, photography was a key element within the project. Below are a few photos that was taken during the shoot.
